Establishment: Dar Asala has been established in 1998. Dar Asala is specialized in publishing children’s books in Arabic language and now it has more than 2000 titles. Dar Asala’s books target the Arab children in all Arab countries. They provide the little readers with new ideas that evolve from their environment. Dar Asala has a specialized educational team that follows up the process of publishing with much care and knowledge. This follow up is based on research development in child literature and aims to meet the child up today needs. Objectives: Since establishment, Dar Asala insisted on producing high quality books It aims to achieve the below goals: • Helping children love the Arabic language and reading it, by providing them with pictured books that contains an easy text with lovely illustrations. • Meeting the educational needs of the children in all their educational levels.